Advertise in the Pocket Program
You can throw money at advertising all year long and never match the publicity given the Winter Park Sidewalk Art Festival.
The single most important cultural event in Central Florida for over 50 years, it is a major media happening every year — the spring headliner for radio, television and newspaper. That's what makes our little pocket-sized program such a big value.
Published annually since 1990, the Pocket Program features a park map, entertainment schedule, a directory of all the artists, and the work and biographies of award-winning artists in full colour.
10,000 copies are given away free to some of the most discriminating readers in the region, handed out at the festival on Friday, Saturday and Sunday. Not a copy of your ad, nor a penny of its cost, is wasted.
Rates
| Placement | Dimensions | Rate |
|---|---|---|
| Back Cover | 7.25″ w × 2.75″ h | $1,200 |
| Map Pages | 2 @ 2.375″ w × 2.75″ h | $600 |
| Inside Front Cover | 7.25″ w × 2.75″ h | $600 |
| Inside Back Cover | 7.25″ w × 2.75″ h | $600 |
| Full Page | 7.25″ w × 2.75″ h | $300 |
| 2/3 Page | 4.8125″ w × 2.75″ h | $200 |
| 1/3 Page | 2.375″ w × 2.75″ h | $100 |
Deadlines
Reservationfirst weekend of March Artworksecond weekend of MarchSupplying your artwork
Acrobat PDF print-ready file or hi-res JPEG preferred.
Native files (InDesign, Photoshop, Illustrator) must
- include linked graphics
- convert spot colours to CMYK
- delete unused colours from the file
- include all screen and printer fonts
- use stylised fonts (Garamond Bold), not applied styles
- Adobe fonts preferred — no Gill Sans, no Apple Chancery