Since 1990, the Pocket Program has done one thing — publish informative, free, user-friendly art festival programs, each completely funded by its own ad sales.
From the very biggest of festivals to the very smallest, the Pocket Program provides a solution appreciated and enjoyed by festival organizers, local businesses, artists and art lovers. Whether you are looking for a publisher for your festival program, or an opportunity to advertise to thousands of the most discriminating shoppers, we can help.
Advertise in the program Artists: claim your page
35 years, in the open
Every issue in our online archive is searchable — every advertiser, every artist is findable by name.
Advertise in the Pocket Program
You can throw money at advertising all year long and never match the publicity given the Winter Park Sidewalk Art Festival.
The single most important cultural event in Central Florida for over 50 years, it is a major media happening every year — the spring headliner for radio, television and newspaper. That's what makes our little pocket-sized program such a big value.
Published annually since 1990, the Pocket Program features a park map, entertainment schedule, a directory of all the artists, and the work and biographies of award-winning artists in full colour.
10,000 copies are given away free to some of the most discriminating readers in the region, handed out at the festival on Friday, Saturday and Sunday. Not a copy of your ad, nor a penny of its cost, is wasted.
Rates
| Placement | Dimensions | Rate |
|---|---|---|
| Back Cover | 7.25″ w × 2.75″ h | $1,200 |
| Map Pages | 2 @ 2.375″ w × 2.75″ h | $600 |
| Inside Front Cover | 7.25″ w × 2.75″ h | $600 |
| Inside Back Cover | 7.25″ w × 2.75″ h | $600 |
| Full Page | 7.25″ w × 2.75″ h | $300 |
| 2/3 Page | 4.8125″ w × 2.75″ h | $200 |
| 1/3 Page | 2.375″ w × 2.75″ h | $100 |
Deadlines
Reservationfirst weekend of March Artworksecond weekend of MarchSupplying your artwork
Acrobat PDF print-ready file or hi-res JPEG preferred.
Native files (InDesign, Photoshop, Illustrator) must
- include linked graphics
- convert spot colours to CMYK
- delete unused colours from the file
- include all screen and printer fonts
- use stylised fonts (Garamond Bold), not applied styles (Command-B on Garamond)
- Adobe fonts preferred — no Gill Sans, no Apple Chancery
Business directory
Every business that has advertised in the Pocket Program. Please support them — they pay for the program you pick up free.
Artists: we'd like to give you a page
If you're preparing for the Winter Park Sidewalk Art Festival, this page is for you. We'd like to give you a page of your own in the Pocket Program.
The most excitement we get publishing the Pocket Program is learning about you — where you're from, where you've been, what lights you up, and above all just exactly how you do that thing you do. Everyone who attends the festival wants to know the same thing: how do you do that?
Share what you will of your artistic process and your artistic life. Ten thousand copies are given away during the three-day festival weekend, and we'd like to give you a full page in every one.
There is no charge for inclusion. But space is limited. Contact us today to reserve your page.
Deadlines
Reservationfirst Friday of March Materialssecond Friday of MarchWhat to send
By email, to Jen.
- Artwork — hi-res JPEG
- Headshot — hi-res JPEG
- Artist information, as a separate document: name, category, booth number, address, phone, email, web address
- Artist statement or biography, 175–200 words
Featured artists
Artists who have been given a page of their own in the Pocket Program, in their own words.
The archive
Every edition is searchable — every artist, every advertiser, every year.
Contact
The Pocket Program is two people. You'll reach one of us directly.
Advertising
David Foley — ad sales
david@pocketprogram.org
407 721-6132
Artist pages and design
Jen Foley — design
jen@pocketprogram.org
Anything else
Reservations for the Winter Park Sidewalk Art Festival program close the first weekend of March, with artwork due the second weekend.
Privacy policy
Why did you get an email from us?
Our email marketing is permission based. If you received a mailing from us, our records indicate you have made your email address publicly available for the purpose of receiving information, or you otherwise have an existing relationship with us. We control the frequency of our mailings because we respect your time and attention.
If you believe you have received unwanted email sent by us, or purportedly sent by us, please forward a copy with your comments to info@pocketprogram.org.
How can you stop getting email from us?
At the bottom of our email is a link you can use to unsubscribe from future email marketing.
Do we protect your privacy?
Yes. We take appropriate security measures to prevent the loss, misuse or alteration of personal information we electronically process.
Do we make this information public?
Yes. We place the information you submit to us on our website. If you believe information we have made public was made public in error, please contact us immediately at info@pocketprogram.org.